Brand Media Strategy
Antony Young
Price  999.00
"From YouTube to Facebook to the iPhone, today’s media landscape offers more tools and platforms for the savvy marketer than ever before. And with this rapidly evolving technology come powerful ways to track what’s working, what’s not, and how to get the maximum impact for your brand in a shrinking economy. Media and brand expert Antony Young explores how today’s most innovative marketers are integrating the latest media tools into a comprehensive strategy to grow their brands and are getting unprecedented results. He explores:

• the future of advertising in traditional media and how to judge
  the investment’s value in today’s results-driven marketing
  world

• how to get the maximum impact out of digital media, 
   including online searches, social media, and mobile phones

• the importance of employing non-traditional media vehicles,
  such as marketing, PR, branded entertainment, and product  placement.
"

ISBN 9780230104747Category Non-fictionSubcategory Non-fiction
Publisher Pan Macmillan IndiaImprint Palgrave TradePublished 30/06/2014
Format 135x234Binding PaperbackPage extent 256
author note
Antony Young is CEO of Mindshare North America and has developed media... »