From false Wikipedia entries, to fake YouTube videos, to Facebook lynch mobs, everyone from CEOs to fashion models, journalists to politicians, restaurateurs to doctors, is now open to character assassination in the bourgeoning realm of digital media. Two top media experts recount vivid tales of character attacks, provide specific advice on how to counter them, and how to turn the tables on the attackers. Having spent decades preparing for and coping with these issues, Torrenzano and Davis share their secrets on dealing with problems at the top of today’s news.

They also take a step back to look at how the past and the future might inform our thinking about digital character assassination, from the secret slander wars between Thomas Jefferson and Alexander Hamilton, to futurists’ predictions on what the end of privacy will mean for civilization.