Inside Coca-Cola
A CEO's Life Story of Building the World's Most Popular Brand
 
Neville Isdell
Price  399.00
The first book by a Coca-Cola CEO tells the remarkable story of the company's revival.  
Neville Isdell was a key player at Coca-Cola for more than thirty years, retiring in 2009 as Chairman after rebuilding the tarnished brand image of the world's leading soft-drink company. Inside Coca-Colatells an extraordinary personal and professional worldwide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, India, South Africa, and Turkey. Isdell helped put out huge public -relations fires (India and Turkey), opened markets (Russia, Eastern Europe, the Philippines, and Africa), championed Muhtar Kent, the current Turkish-American CEO, all while living the ideal of corporate responsibility. Isdell's?and Coke's?story is newsy without being gossipy; principled without being preachy, and filled with stories and lessons appealing to anyone who has ever taken "the pause that refreshes." It's also a readable and important look at how companies can market and govern themselves more?ethically and to great success. 
ISBN 9781250013712Category Non-fictionSubcategory Autobiography/ Biography/ Memoir
Publisher Imprint St. Martin's GriffinPublished 16/10/2012
Format DemyBinding PaperbackPage extent 288
author note
Neville Isdell is the former Chairman and CEO of Coca-Cola.¬†Originally... »
 
 
books by Neville Isdell