The Average is Always Wrong

This book is about how to survive or perish. It is as stark as that. Ian’s book is brimming with examples of how leaders can not only survive – change today and they can thriveMatt Truman, CEO and CoFounder, True

Ian has taken a complex topic and demystified it for leaders across the organisation – an essential read.Robert Kent, Chief Data Officer, Pets at Home

Business is awash with data; yet most companies haven’t a clue how to use it. This book will ensure you do.Danny Russell, Customer Insight Consultant

Required reading for all consumer business leaders who want to understand how to gather and use data to their competitive advantage.Jon Florsheim, Senior Advisor, AMP Capital