Nawabs, Nudes, Noodles
India through 50 Years of Advertising
 
Ambi Parameswaran
Price  399.00
The bestselling NAWABS, NUDES, NOODLES now in paperback!

‘Without this book, nearly five decades of advertising in India might have been lost to posterity’ Outlook Business
 
This is as much the story of Indian advertising as it is about India. From sartorial taste and food habits to marriage and old age, music and language to celebrities and  censorship, ad veteran Ambi Parameswaran examines over a hundred ads to study how the Indian consumer has changed in the past five decades and how advertising and society have shaped each other.
ISBN 9789386215130Category Non-fictionSubcategory Advertising
Publisher Pan Macmillan IndiaImprint MacmillanPublished 01/06/2017
Format B FormatBinding PaperbackPage extent 320
author note
Ambi Parameswaran is Brand Strategist and Founder of Brand-Building.com.... »
 
 
books by Ambi Parameswaran