Ambi Parameswaran
Ambi Parameswaran is Brand Strategist and Founder of He spent a large part of his thirty-five-year marketing, sales and advertising career in helping build FCB Ulka into one of India’s biggest ad agencies. An engineer from IIT Madras and MBA from IIM Calcutta, he completed his PhD from Mumbai University in 2012 and the Advanced Management Program from Harvard Business School in 2014. He is a visiting faculty member at leading business schools and a sought-after trainer at corporate seminars and programmes. He has served as the President of The Advertising Club, Bombay, and the Advertising Agencies Association of India. He has been a speaker at TEDx, Kellogg India Conference and Jaipur Literature Festival. Ambi writes for various business publications and has authored and co-authored several books on topics ranging from brand building and advertising to consumer behavior and religion.
books by Ambi Parameswaran
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