Home
Books
Fiction
Non-fiction
Children
Authors
About us
Newsletter
CATALOGUE
2024
International List
India List
Comics & Graphics
Harriman House List
Children's List
Kingfisher Catalogue
Priddy Catalogue
Macmillan Children's Books
2023
International List
India List
Children List
Christmas List
Submission
Buy
CAREERS
Daryl Weber
For many marketing professionals, "science" is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way, and, ultimately, get them to act. In Brand Seduction, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the important roles our emotions and unconscious play in our selections. Welcome to the new world of neuromarketing.
books by Daryl Weber
browse by author
a
b
c
d
e
f
g
h
i
j
k
l
m
n
o
p
q
r
s
t
u
v
w
x
y
z
all