The Trust Mandate

Too many fund managers ooze competence but lack warmth. Big watches, showing off superior intelligence and bragging about past winning trades put clients off. Instead, we should learn from the firefighters, who are heroic and trustworthy. I have known Herman Brodie for several years, having attended his ground breaking courses on behavioural finance. In this book, he doesn’t disappoint... Genuinely a worthwhile read for investment professionals. And if they all read it, pitch documents would no longer be so bland.Charles Morris, Chief Investment Officer at Newscape Capital Group

One of the Ten Best Business Books of 2018 for Financial AdvisorsWealthManagement.com

A book I highly recommendLarry Swedroe

A fascinating subject … I recommend people get hold of this book and read itMartin Bamford