Synopsis
From Marcus Collins, strategist to Apple, Nike and Beyoncé, discover the powerful force behind what we buy, what we do, and who we want to be . . .
'Compelling and vivid' – Robert Cialdini, author of Pre-Suasion
We all try to influence others in our daily lives. We are all marketers, whether you are a manager motivating your team, an employee...
Details
11 May 2023304 pages
9781035020010Imprint: Macmillan Business
Reviews
Compelling and vivid. Collins identifies the concept of culture as a key driver of human behavior – and he beautifully dissects and knits it back together for readers like a skilled surgeon.Robert Cialdini, bestselling author of Influence and Pre-Suasion
Engrossing. You might be up all night reading it.Scott Galloway, bestselling author of The Four
Some people seem to intuitively ‘get it.’ Most do not. Collins articulates ‘it’ for the rest of us and provides not just an understanding, but a guide for how to actually engage and influence culture.Steve Huffman, co-founder and CEO, Reddit
Insightful and enlightening. Diving deeply into what moves real people, not personas and archetypes, Dr. Collins gives us a look into cultural nuances we can use to make meaningful connections and drive actionJay Norman, Global Head of Music Marketing, Spotify
