![Book cover for Alibaba's World](https://ik.imagekit.io/panmac/india/tr:f-auto,di-placeholder_portrait_aMjPtD9YZ.jpg,w-270/edition/9781447290667.jpg)
Synopsis
In September 2014, a Chinese company that most Westerners had never heard of held the largest IPO in history – bigger than Google, Facebook and Twitter combined. Alibaba, now the world's largest e-commerce company, mostly escaped Western notice for over ten years, while building a customer base larger than Amazon's, and handling the bulk of e-commerce transactions in China. How...
Details
256 pages
Imprint: Pan