When It Clicks
Field Notes from India's E-Commerce Revolution
Amitabh Pandey
Price  299.00
India witnessed an e-commerce boom in the twenty-first century that has transformed the way many of us undertake commercial transactions. But its foundations were laid in the 1990s when major policy changes led to the emergence of the conditions necessary for such a turn of events. This book presents an analysis of that period by an early participant in India’s e-commerce revolution and the many learnings he gained from setting up www.irctc.co.in – one of the most significant e-commerce platforms in the country. The story begins with the first sarkari foray into this exciting new space and goes on to explore how contemporary private players such as MakeMyTrip, Yatra, and others, are performing today. Lucid and engaging, When It Clicks is an essential record of India’s e-commerce history and the myriad lessons it has to offer, both about and beyond commerce.
ISBN 9789386215826Category Non-fictionSubcategory Business, Finance & Management
Publisher Pan Macmillan IndiaImprint PanPublished 24/01/2019
Format B FormatBinding PaperbackPage extent 198
Amitabh Pandey studied Economics at St Stephen’s College and Delhi School... »
books by Amitabh Pandey