Synopsis
Luck is a four-letter-word in business circles. But the truth is that fortune plays a part in every success story – and every failure.
In Go Luck Yourself, one of the world's leading brand strategists explains how a hunting trip led to the invention of VELCRO®. How a little mermaid inspired a famous campaign for Amazon. How a stolen rabbit spurred...
Details
08 June 2021228 pages
9780857198884Imprint: Harriman House
Reviews
Andy’s influence on the industry is far-reaching, and his strategic leadership undeniable.Campaign
An inspiring yet practical book, full of compelling ideas on how to enhance your competitive advantage and see opportunity everywhere. A brilliant read!Syl Saller CBE Former Global CMO of Diageo
A fabulous book on the underappreciated role of luck in business, brimming with fresh stories and practical advice."Richard Shotton – Author of The Choice Factory
Go Luck Yourself is like wandering round a gallery of great strategic thinking… and then getting to take it all home with you to make your own place look better. Fresh, fun, generous, fascinating – this a book stuffed full of stimulating ideas for any restless challenger to steal and use.Adam Morgan Author of Eating the Big Fish and A Beautiful Constraint
