Synopsis
Blending humour and behavioural economics, the New York Times bestselling author of Predictably Irrational delves into the truly illogical world of personal finance to help people better understand why they make bad financial decisions, and gives them the knowledge they need to make better ones.
Why does paying for things often feel like it causes physical pain?
Why does it cost you...
Details
08 February 2018256 pages
9781509864645Imprint: Bluebird
Reviews
Engaging and funny, rife with anecdotes and advice, the book defangs a difficult topic while teaching a lot.Publishers Weekly
A user-friendly and often entertaining treatise on how to be a more discerning, vastly more aware handler of money.Kirkus Reviews
If you want to know why you always buy a bigger television than you intended, or why you think it's perfectly fine to spend a few dollars on a cup of coffee at Starbucks, or why people feel better after taking a 50-cent aspirin but continue to complain of a throbbing skull when they're told the pill they took just cost one penny, Ariely has the answer.Daniel Gross, Newsweek
Ariely raises the bar for everyone. in the increasingly crowded field of popular cognitive science and behavioural economics, he writes with an unusual combination of verve and sagacity.Washington Post
