Synopsis
"ACT: Your brain is being controlled-and you don't even know it.
Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology... little-known techniques of consumer persuasion that go completely unnoticed by the buying public....
Details
15 November 2008
208 pages
9789386215055
Imprint: Macmillan