A Question of Trust

‘During the on-going pandemic, CEO-trust has been the most fragile and of great significance. CEOs are expected to stand up, lead and take action on the issues of the day. Today’s CEO must be able to lead by taking action, speaking up, demonstrating strong public leadership and working to deliver on the promise of stakeholder capitalism. The new paradigm for business leaders must be “Do, Say and Advocate”. As A Question of Trust aptly points out, communications must follow meaningful actions' – Richard Edelman, President and CEO, Edelman

‘In a world of accelerating change, disruption and uncertainty, business is at the crossroads of conflict with most stakeholders. Reputation and trust have become intangible assets and the source of competitive advantage for a business. The CEO bears the cross and it is the CEO with whom the liability lies for both internal and external constituencies when they want answers. Thus, communication is the critical link between strategy and execution. A Question of Trust by Gayatri Rath and Paarul Chand is a timely and useful piece of work for CEOs and those who advise CEOs on communication strategies’ – Madan Bahal, Co-founder and Managing Director, Adfactors PR