Ripple

A must-read for anyone who wants to use nudge in business.Jules Goddard, London Business School

Ripple is a game changer for business. A truly practical and ethical toolkit to applying behavioural science that genuinely works.Al Rhind, Head of Workplace & Customer Propositions at Aegon

Ripple contains so many insights that inspire positive cultural change for our colleagues and has transformed how we interact with customers.Gill McLaughlin, Head of Customer Management at Standard Life Assurance, part of Phoenix Group

Ripple is the most inspirational and practical book I have read on how to make Behavioural Science work for your business.Olivier Nocher, Director of Pricing, Spire Healthcare Group plc