As China Goes, So Goes the World

“Due to the very nature of China--huge, complicated, full of historical nuance-- picking up a book that attempts to explain even a fragment of it can be downright daunting, even to the China enthusiast. But in this shrinking world, China is a country worth understanding and Gerth provides a wealth of information in a digestible, provocative format . . . As China Goes, So Goes the World is an important read.” —Jenna Fisher, The Christian Science Monitor

“As China Goes, So Goes the World offers a vivid portrait of contemporary China.” —Richard McGregor, The Nation

“A worthy introduction to key facets of Chinese consumer culture. It should prove beneficial to readers from executives looking to break into the China market to sociologists keen to understand how consumerism is changing China.” —Andrew Peaple, The Wall Street Journal Asia

“As China Goes, So Goes the World is an exhilarating read, deeply researched and thoroughly entertaining.” —Christina Larson, Washington Monthly

“Nuanced, balanced and accessible--essential reading for anyone trying to make sense of China today.” —Kirkus Reviews (starred review)

“A groundbreaking--and hair-raising--account of what it means for life on the planet as China reshapes itself as a consumer society.” —Isabel Hilton, Editor, chinadialogue

“The global economy of the last several decades has been underpinned by two simple principles: the frugal Chinese make everything, and the spendthrift Americans will buy anything. But what happens when Chinese consumers begin to lead the world and to define global tastes? We're not there yet, but Karl Gerth's new book guides us through China's consumer revolution to a future modeled in part on America--a future of cars and conspicuous consumption; of the selling of land, labor, and sex; of growing inequality and interlocking elites of business and politics; of wanton environmental degradation. This engaging and provocative book captures with skill and wit the changes that define Chinese markets today and that may, in time, transform the world. Read it before your next trip to China.” —William Kirby, Spangler Family Professor of Business Administration, Harvard Business School

“A highly entertaining and incisive description and analysis of the rise of China's consumerism, and the enormous forces it is driving around the world today.” —Graham Earnshaw, author of The Life and Death of a Dotcom in China

“China not only makes most of the world's stuff but increasingly its billion citizens are consuming it with Western-style appetites for everything from bottled water to BMWs. As China Goes, So Goes the World holds lessons for everyone concerned about managing the increasing footprint of human consumption on our fragile planet.” —Thomas F. Thornton, Director, MSc Environmental Change & Management & Senior Research Fellow, University of Oxford

“An entertaining read with real--but often alarming--substance packed quietly in every line.” —Mark Elvin, author, The Retreat of the Elephants: An Environmental History of China

“Many books have appeared about China's social, economic and political systems but little is reported about the everyday lives of hundreds of millions of Chinese consumers. Karl Gerth provides valuable information and insights about consumer choices in China and their implications for Chinese and Western businesses operating in China.” —Philip Kotler, S.C. Johnson Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University