Pattern Breakers
18 July 2024Imprint: Macmillan Business
Synopsis
'The most important start-up book of the last ten years' - Steve Blank, co-creator of the Lean Startup movement
Based on extensive research and real-world examples, Pattern Breakers upends accepted wisdom about how to achieve breakthrough success, and provides a playbook for anyone launching a startup or creating a new product.
Pattern Breakers had its roots in the time when Mike Maples,...
Details
18 July 2024288 pages
9781035055074Imprint: Macmillan Business
Reviews
The most important start-up book of the last ten yearsSteve Blank, co-creator of the Lean Startup movement
An indispenable guide to start-up successSafi Bahcall, author of Loonshots
Reveals how elite founders don't just navigate uncertainty - they harness it to redefine what's possibleAnnie Duke, author of Thinking in Bets
Luck in a start-up might actually be a strategy hiding in something others haven’t seen clearly enough. Pattern breaking often involves the hard work of seeing inflection points before others doSeth Godin, author of Purple Cow and This Is Marketing
