'The real deal' – Alan Sugar
'The essential modern playbook' – Simon Squibb
You don’t need the top job to think like a CEO.
The old rulebook for career success is dead. Today, every ambitious professional is facing the 'Three Storms': the AI revolution, global power shifts, and transformative working practices. To survive and thrive, you must adapt fast.
Next Gen CEO is not a dry management textbook. In 60 sharp, micro-learning chapters, Mike Soutar distils decades of experience as a founder, executive, and BBC's The Apprentice interviewer into battle-tested frameworks. Written as a 'working book' meant to live on your desk, it strips away the noise to focus on the raw mechanics of everyday success.
Inside, you’ll discover how to:
Leadership is a behaviour, not a job title. The future will disproportionately reward those who learn faster than the world is changing.
Are you ready to take charge?
“With infectious energy, Soutar has written an engaging and practical guide for leaders navigating the turbulence of the AI age”Katie Prescott, technology business editor, The Times
“Mike Soutar writes from the front line of business, not the sidelines. I wish I had read this years ago”Rory Sutherland, TED global speaker
“Mike Soutar is the real deal”Lord Alan Sugar, host of The Apprentice
“The essential modern playbook for leaders who dream big”Simon Squibb, bestselling author of What’s Your Dream?
