Synopsis
The New York Times and No. 1 Wall Street Journal bestseller
Blue Ocean Shift is the essential follow-up to the classic Blue Ocean Strategy, the 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne.
Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, how to inspire people’s...
Details
08 December 2022336 pages
9781509832217Imprint: Pan
Reviews
Kim and Mauborgne have followed one blockbuster book with another. Blue Ocean Shift takes the groundbreaking principles of their original work and offers a smart, systematic plan to help any organization move from competing in existing markets to creating new markets altogetherDaniel H. Pink, New York Times bestselling author of Drive and To Sell is Human
Kim and Mauborgne guide you on a journey that will open your eyes to the untapped growth opportunities in your business, whether you are a start-up, small business or Fortune 500 companyRam Charan, CEO and board advisor, New York Times bestselling author of Execution
Blue Ocean Shift is great: practical, useful, real-worldInc.
An exciting new book that synthesizes their experience in assisting with the implementation of Blue Ocean strategy . . . Blue Ocean Shift provides us with a comprehensive guide to enable any organization with the right mindset to launch and implement a Blue Ocean initiativeForbes
