Inside Coca-Cola
16 October 2012Synopsis
The first book by a Coca-Cola CEO tells the remarkable story of the company's revival.
Neville Isdell was a key player at Coca-Cola for more than thirty years, retiring in 2009 as Chairman after rebuilding the tarnished brand image of the world's leading soft-drink company. Inside Coca-Cola tells an extraordinary personal and professional worldwide story, ranging from Northern Ireland to South...
Details
16 October 2012
9781250013712Reviews
“Captivating and delightful, sure to simultaneously charm and enlighten about global business and leadership.” —Publishers Weekly (starred review)
“For anyone seeking a short history of Coke, a lesson in juggling family and a job, or a look at how to turn around a stumbling giant of a company, the book is necessary reading.” —Financial Times
“Reading this book is much like listening to your grandfather tell his life story--if he were a CEO. It will appeal to readers interested in Coke in particular or classic corporate autobiographies in general.” —Booklist
“A must-read for anyone who is interested in large corporations and especially in understanding the tough competitive world of the global beverages business.” —Business Standard (India)
