Connecting with Clients

A must read for every client facing exec from a first day graduate to hardened Global CEO. It is the first book of its kind. Rammed full of insights, top tips and ideas to strengthen any client relationshipPaul Bainsfair. Director General, IPA

This book is a game changer for agencies and all professional service businesses. It is a truly practical, effective toolkit based on applying psychology to relationship management. Enjoyable and the ideas work.Stephen Woodford. CEO The Advertising Association