The Ultimate Family Business Survival Guide

‘Brilliant and insightful ... the examples and guidance offered in the book are both comprehensive and innately practical. A must-read for everyone engaged in a family business in twenty-first century India’ – Sajjan Jindal, Chairman and Managing Director, JSW Steel Ltd

‘The Ultimate Family Business Survival Guide is a brilliant summary of anecdotes that have a message for young, budding entrepreneurs and family business successors. Priyanka Gupta Zielinski has also very beautifully captured tacit learnings from her father and transformed them into life lessons. Relatable and easy to understand, this is a fantastic book!’ – Samish Dalal, Associate Professor, S P Jain School of Global Management

‘A thought-provoking book that seamlessly integrates the lived experiences of a second-generational female stakeholder in multiple business families. Priyanka Zielinski has an incredible ability to dig deep into her life and express lightly with candour. An enriching read for business leaders eager to make a positive difference to their enterprises and families’ – Pramodita Sharma, Schlesinger Grossman Chair of Family Business, University of Vermont Grossman School of Business

‘The Ultimate Family Business Survival Guide lucidly captures the informal yet important communications within a business family, the stakes of the family in the business and the rich resources basket that the family is for the business and each member. “Shirtsleeves to shirtsleeves in three generations” might be an adage of the past if more family businesses read books such as this!’ – Nupur Pavan Bang, Associate Director, Thomas Schmidheiny Centre for Family Enterprise, Indian School of Business

‘The Ultimate Family Business Survival Guide is a must-read for all women entrepreneurs and especially those who are part of family businesses in India’ – SheThePeople.TV