Synopsis
The classic guide to copywriting, now in an entirely updated fourth edition
This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites...
Details
07 April 2020
9781250238016Reviews
"I don't know a single copywriter whose work would not be improved by reading this book. And that includes me." —David Ogilvy
"This book succeeds on two levels. For beginners, it offers a clear, comprehensive guide to the business of and techniques used in advertising copywriting. And for professionals behind a typewriter, the book is a valuable back-to-basics tool that should be given a prominent slot on the bookshelf."—The Los Angeles Times
"The Copywriter's Handbook should become essential equipment not only for young writers but also those in supervisory positions and on the client side." —Ad Day
"Bob Bly's step-by-step guide remains, in my view, the best single volume available on the subject of copywriting. Its advice is down-to-earth and practical." —Roger Parker, Audio Times
