First Look at THE NICHE CODE by Rajeev Roy!
THE NICHE CODE by Rajeev Roy is a roadmap for turning big profits in small markets.
Read more for a look at what the book entails.
A New Playbook for Niche Success
The Niche Code isn’t a theory. It’s a practical, modern playbook for how small markets can create big businesses. Built from the ground up, this book is shaped by conversations with founders, years of mentoring entrepreneurs, and hands-on experience in building and investing in businesses across India and beyond.
It draws on fresh case studies, avoiding Silicon Valley clichés, and provides real, relevant stories from our context.
Core Concepts of Niche Building
The book addresses a fundamental aspect of the niche-building journey:
- The Power of Staying Small: Why scale can be a trap and how staying small at first can be your strength.
- Identifying Your Niche: Recognizing the shape of your niche, whether in high-end fashion or industrial spare parts.
- India’s Unique Position: Why India is uniquely suited for niche businesses with its complexity, diversity, and fragmentation.
- Idea Generation: Finding great niche ideas through underserved communities, emerging habits, and hybrid markets.
- Choosing the Right Niche: Importance of selecting niches based on market potential and personal fit as a founder.
- Building Meaningful Products: Creating products that matter, not just ones that sell.
- Cultivating a Following: Transforming small businesses into cult followings through branding, storytelling, and pricing.
- Using Platforms and Tools: Identifying platforms, communities, and tools that help find and grow your tribe without huge budgets.
Who This Book is For
- Entrepreneurs: Avoid pitfalls of the scale-at-any-cost mindset.
- Existing Small Businesses: Sharpen positioning, deepen customer connections, and grow authentically.
- Students and Aspiring Entrepreneurs: Encouragement to start small, specific, and smart.
- Large Organizations: Spot new growth opportunities and innovate from the edges.
- Business Enthusiasts: A fresh lens on business success stories, people, and problem-solving power.
The Niche Code
by Rajeev Roy
‘The book is based on what companies actually do, and is full of relevant examples’
VARUN ALAGH, Mamaearth
‘Niche is at the heart of what startups do, and Rajeev has captured the essence of niche in this book’
AJAY KAUL, Everstone Group
‘Niche is a powerful, often overlooked strategy for all businesses, big and small ... and this book tells you how to go about it’
ALOK PAUL, BerryLush
