First Look at THE NICHE CODE by Rajeev Roy!
THE NICHE CODE by Rajeev Roy is a roadmap for turning big profits in small markets.
Read on to get a peek at what the book has in store.
A New Playbook for Niche Success
The Niche Code isn’t a theory. It’s a practical and modern playbook for how big businesses can be created even in small markets. The book is shaped by the author’s insightful conversations with founders, his years of mentoring entrepreneurs and hands-on experience of building and investing in businesses across India and beyond.
It draws on fresh case studies, taking special care to avoid Silicon Valley clichés and supplements its insights with India-based examples most readers will recognize.
Core Concepts of Niche Building
The book addresses the following fundamental aspects of how niches can benefit businesses:
- The Power of Small Scale: Why scaling up might not be right for your business and how operating on a small scale can be your strength.
- Identifying Your Niche: How to recognize and build your niche in any market – whether high-end fashion or industrial spare parts.
- India’s Unique Landscape: Why India’s business landscape is uniquely suited for niche businesses with the complexity, diversity and fragmentation that characterize its population.
- Idea Generation: How to identify great ideas for niche businesses by focusing on underserved communities, emerging habits and hybrid markets.
- Choosing the Right Niche: Importance of selecting your niche based on market potential and what fits you best as a founder and how to make an informed choice.
- Building Meaningful Products: How to create products that matter, not just those that sell.
- Cultivating a Following: How small businesses can inspire cult-like customer loyalty through branding, storytelling and pricing.
- Using Platforms and Tools: Identifying platforms, communities and tools to find and grow your tribe in the current times, even on a modest budget.
Who This Book Is For
- Entrepreneurs: Avoid the pitfalls of the widespread scale-at-any-cost mindset.
- Small Business Owners: Sharpen positioning, deepen customer connections and grow authentically.
- Students and Aspiring Entrepreneurs: Encouragement to start small, specific and smart.
- Large Organizations: Spot new growth opportunities and innovate from the edges in.
- Business Enthusiasts: A fresh perspective on emerging market trends, the rise of small businesses and associated problems and potentials.
